About Us


At Destina we combine our travel expertise with carefully selected suppliers to ensure superior quality, service and value. From the planning stage to your return trip home, every part of your luxury holiday experience will be a pleasure.

Our Values

Your Perfect Holiday

Putting together your perfect holiday is at the heart of all we do. From building relationships with the best suppliers to going that extra mile to make every trip special.


A Friendly, Supportive Team

Destina Travel is a friendly, supportive place to work, which shows in our welcoming store and our happy team. An enjoyable working environment and family-feel mean you benefit from engaged travel consultants who are excited to make your holiday dreams a reality.


Always Improving

We’re dedicated to excellence at Destina and will continue to look for ways to improve. We encourage new ideas and innovation that will serve our core ethos of quality, service and value, and all business decisions are made with consideration to our customers, partners and people.


Local and Responsible

Destina Travel is an active part of the community in Hagley, and is committed to maintaining a sustainable and responsible local business. We strive to provide long-term careers for our staff and an outstanding on-the-doorstep service for customers.


A Charitable Company

As part of the John Good Group we support the charitable causes that our employees care about through The Matthew Good Foundation. Every year, a percentage of the Group’s profits are pledged to match the fundraising efforts of employees and support positive projects in the community.


Arranging exceptional holidays for over 40 years.

Formerly Mercian Travel, Destina has been organising extraordinary holidays for over 40 years. We remain dedicated to upholding that hard-won reputation for delivering the best in luxury travel, while embracing our exciting re-brand as Destina Travel.

From our welcoming store in Hagley in the West Midlands, we create and arrange holidays to suit our customers’ requirements perfectly, including quality off-the-shelf packages and premium bespoke travel. Our collection of holiday types includes everything from relaxing all-inclusive beach holidays and cruises to safari adventures, city breaks and escorted tours. The only limit at Destina is your imagination!


Big buying power, small company feel.

Destina is an independent travel agent that’s a member of one of the UK’s leading travel organisations, The Travel Network Group. This means that we benefit from the strongest buying power across a wide choice of suppliers, yet still retain the friendly, personal service of a local business. We’re dedicated to ensuring that every element of your holiday is exactly right for you.

As a member of ATOL, ABTA and IATA, you can also enjoy the peace of mind that your investment in your holiday is well protected.


Good Travel Management Ltd     

As part of the Good Travel Management Group, Destina has a history stretching back to 1833, when parent company the John Good Group was established. This innovator in the tourism sector launched tours as early as 1906, achieving its IATA Travel Agency licence in 1946. This makes it the longest established IATA member in the UK.

From the 50s to the 80s, Good Travel grew to become a leading independent travel agency, before a change of direction meant a new focus on corporate travel. With the acquisition of Mercian Travel in 2011 the company came full circle, bringing a bespoke travel specialist with a 40 year reputation for excellence into the multi-award winning John Good Group. A re-brand from Mercian to Destina Travel gives the agency a fresh look and renewed energy for 2017.


Family values, personal service.

Despite its incredible growth, the John Good Group remains a family-run company with values to match, enabling the team at Destina to continue delivering the friendly, personal service that local customers appreciate.

Meet The Team

Our team of luxury travel specialists are waiting to help you plan and organise that holiday of a lifetime. Book an appointment or call to speak to your personal travel advisor.

Our Partners