Arranging exceptional holidays for over 40 years.

Formerly Mercian Travel, Destina has been organising extraordinary holidays for over 40 years. We remain dedicated to upholding that hard-won reputation for delivering the best in luxury travel, while embracing our exciting re-brand as Destina Travel.

From our welcoming store in Hagley in the West Midlands, we create and arrange holidays to suit our customers’ requirements perfectly, including quality off-the-shelf packages and premium bespoke travel. Our collection of holiday types includes everything from relaxing all-inclusive beach holidays and cruises to safari adventures, city breaks and escorted tours. The only limit at Destina is your imagination!


Big buying power, small company feel.

Destina is an independent travel agent that’s a member of one of the UK’s leading travel organisations, The Travel Network Group. This means that we benefit from the strongest buying power across a wide choice of suppliers, yet still retain the friendly, personal service of a local business. We’re dedicated to ensuring that every element of your holiday is exactly right for you.

As a member of ATOL, ABTA and IATA, you can also enjoy the peace of mind that your investment in your holiday is well protected.


Good Travel Management Ltd

As part of the Good Travel Management Group, Destina has a history stretching back to 1833, when parent company the John Good Group was established. This innovator in the tourism sector launched tours as early as 1906, achieving its IATA Travel Agency licence in 1946. This makes it the longest established IATA member in the UK.

From the 50s to the 80s, Good Travel grew to become a leading independent travel agency, before a change of direction meant a new focus on corporate travel. With the acquisition of Mercian Travel in 2011 the company came full circle, bringing a bespoke travel specialist with a 40 year reputation for excellence into the multi-award winning John Good Group. A re-brand from Mercian to Destina Travel gives the agency a fresh look and renewed energy for 2017.


Family values, personal service.

Despite its incredible growth, the John Good Group remains a family-run company with values to match, enabling the team at Destina to continue delivering the friendly, personal service that local customers appreciate.